"That sounds really interesting."
You're good at what you do. You know it, your clients know it, and apparently everyone at your monthly networking group knows it too.
Right up until it's time to refer you or book a call that is…
If you’re networking every month, get a lot of nodding heads, yet you’re still not getting any paying clients, the problem isn't that you haven’t had enough coffee meet-ups…
It’s that you’re networking without a strategy.
"That sounds really interesting."
You're good at what you do. You know it, your clients know it, and apparently everyone at your monthly networking group knows it too.
Right up until it's time to refer you or book a call that is…
If you’re networking every month, get a lot of nodding heads, yet you’re still not getting any paying clients, the problem isn't that you haven’t had enough coffee meet-ups…
It’s that you’re networking without a strategy.
If you're networking consistently and still not getting enough clients, it's because the habits that make you feel like you're doing it well are slowly working against you.
You're saying yes to every 1:1
Not every conversation deserves an hour of your time. If you're meeting with anyone who'll have a coffee with you, you’re feeling busy but not getting more clients.
You're explaining everything you do
Telling someone your business methodology and why it works might make you feel more credible, but the more information you give, the less memorable you become.
Your 'who I help' is so broad, no one knows you're talking to them
If people can't instantly picture who you're for, they can't refer you, even if they genuinely like you and want to.
Your follow-up has no invitation
Sending a DM saying, "Let's grab a coffee!", after a meeting feels like a decent follow-up, but without a reason to continue the conversation it’s more likely you’ll get ghosted than find your next client.
You think more networking meetings will fix it
If networking isn't converting, doing more of it just gets you more of the same result. It’s like signing up to a new gym and hoping that the fancy weights section will be the thing that finally helps you tone your bingo wings.
You believe networking is a slow burn and expect it to take at least a year to get clients
Some relationships do take time to nurture, but you don’t need to wait patiently for a client to show up. Approaching networking strategically seriously speeds that process up.
You think that if you keep referring people, you’ll get business back eventually
By all means, be generous. Just don’t mistake that for a growth strategy.
If you're networking consistently and still not getting enough clients, it's because the habits that make you feel like you're doing it well are slowly working against you.
You're saying yes to every 1:1
Not every conversation deserves an hour of your time. If you're meeting with anyone who'll have a coffee with you, you’re feeling busy but not getting more clients.
You're explaining everything you do
Telling someone your business methodology and why it works might make you feel more credible, but the more information you give, the less memorable you become.
Your 'who I help' is so broad, no one knows you're talking to them
If people can't instantly picture who you're for, they can't refer you, even if they genuinely like you and want to.
Your follow-up has no invitation
Sending a DM saying, "Let's grab a coffee!", after a meeting feels like a decent follow-up, but without a reason to continue the conversation it’s more likely you’ll get ghosted than find your next client.
You think more networking meetings will fix it
If networking isn't converting, doing more of it just gets you more of the same result. It’s like signing up to a new gym and hoping that the fancy weights section will be the thing that finally helps you tone your bingo wings.
You believe networking is a slow burn and expect it to take at least a year to get clients
Some relationships do take time to nurture, but you don’t need to wait patiently for a client to show up. Approaching networking strategically seriously speeds that process up.
You think that if you keep referring people, you’ll get business back eventually
By all means, be generous. Just don’t mistake that for a growth strategy.
About me
Three and a half years ago, I followed every piece of advice on how to network.
I practised my pitch, organised Zoom coffees and got to know about everyone else’s business.
Yet after almost 12 months of networking consistently I had found 0 clients.
Not only had I started to believe that I wasn’t cut out for networking, I was starting to believe that I wasn’t cut out for business.
I could see the potential in networking, but I understood that what I was doing was wrong.
I stopped trying to explain what I did and started showing people what working with me actually looked like.
I built a new offer and wrote a new pitch then began to experiment.
One day I went to an online networking meeting where I knew no one and tested my new approach.
Five people asked to book a call. One said yes to working with me.
I made £2,000 from one meeting where I knew no one.
That’s when I realised that the problem had never been networking.
It was that I’d never been taught the strategy I needed to make it convert.
Last year 88% of my own clients came from networking - because once you know how to do it properly, you don't need anything else.
About me
Three and a half years ago, I followed every piece of advice on how to network.
I practised my pitch, organised Zoom coffees and got to know about everyone else’s business.
Yet after almost 12 months of networking consistently I had found 0 clients.
Not only had I started to believe that I wasn’t cut out for networking, I was starting to believe that I wasn’t cut out for business.
I could see the potential in networking, but I understood that what I was doing was wrong.
I stopped trying to explain what I did and started showing people what working with me actually looked like.
I built a new offer and wrote a new pitch then began to experiment.
One day I went to an online networking meeting where I knew no one and tested my new approach.
Five people asked to book a call. One said yes to working with me.
I made £2,000 from one meeting where I knew no one.
That’s when I realised that the problem had never been networking.
It was that I’d never been taught the strategy I needed to make it convert.
Last year 88% of my own clients came from networking - because once you know how to do it properly, you don't need anything else.
3 ways I can help you
The exact follow-up messages to use so your "let's grab a coffee" LinkedIn message stops getting ignored and starts turning into booked calls.
Find out why showing up consistently at networking isn't converting into clients...
...and what to do instead so your next potential client says, 'I need your help' when they meet you.
The three-month programme where small business owners find three to four clients a month from regular networking without feeling pushy. Send me a DM on LinkedIn with the word "Magnetic" if you'd like to find out more and I'll send you all the details.
3 ways I can help you
The exact follow-up messages to use so your "let's grab a coffee" LinkedIn message stops getting ignored and starts turning into booked calls.
Find out why showing up consistently at networking isn't converting into clients...
...and what to do instead so your next potential client says, 'I need your help' when they meet you.
The three-month programme where small business owners find three to four clients a month from regular networking without feeling pushy. Send me a DM on LinkedIn with the word "Magnetic" if you'd like to find out more and I'll send you all the details.